Our client is entering an explosive growth stage and needs to bring in a Chief Data Scientist from the Advertising/Media sector to run and augment their Data Science team to help both increase the value of their current product / Service offerings and develop new ones in collaboration with our industry experts and top-notch engineering. Review Job Description | Apply
My client is looking for outstanding engineers who love solving interesting challenges related to data at scale to help us answer questions like these. Review Job Description | Apply
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.
On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference.