AdExchanger asked data scientists from Decide.com, a price research firm acquired by eBay, and location analytics company Placed to describe a problem they’ve solved in a snapshot look at the roles data scientists play. Read on for their (lightly edited) responses. Click Here..
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Dr. Saed Sayad is the chief data scientist at AdTheorent. Saed is an adjunct professor at the University of Toronto and has more than 20 years of experience in data mining and statistics.
In this interview he gives us detailed and technical information about the process of real-time analytics and how it is applied to website advertising. Read More…
Real-time bidding is a kind of automated or programmatic buying of advertising placements. It is to digital advertising what high-frequency trading is to Wall Street. It involves computerized, algorithm-driven trading that allows for quick buying of ad impressions according to pre-set parameters.
On the desktop, programmatic or automated buying of display ads has already made huge inroads. Its advocates say that it has led to a more transparent and efficient digital ad market. But it is in mobile where programmatic buying may make the most difference.
(Source: HuffingtonPost.com) Big companies know big data, and they’re dominating in their use of it. With millions of active users each month, online industry powerhouses such as Amazon, Twitter, and […]
By Derrick Harris (GigaOM). People are hungry for real life implementations and case studies of about how Big Data is really changing the way companies and other organizations function. These […]
BIG DATA INNOVATION SUMMIT - Driving Business Success & Customer Insight Through Big Data Innovation Boston -September 12-13th (2013) Read About It. http://theinnovationenterprise.com/summits/big-data-innovation-boston
By Shane Schick | Dashboard – Fri, 2 Aug, 2013 12:36 PM EDT A couple of months ago I rushed to an office where I do some regular work, opened […]